Advertising, Sales, Life and Other Interests of Randy Allsbury

 


Flat Tire

Date: 2008-01-21 02:23

Early yesterday morning, before the light of day I was out and about getting some work done. The temperature was 25 degrees Fahrenheit, with a burning cold wind chill factor. I made one of my stops and on the way back to the car I noticed my right rear tire was almost flat. The metal part of the wheel was hovering about an inch over the concrete.

My fourteen year old son Avery was with me, so we pretended to be a pit crew at Talladega to see how fast we could change the tire and be back on the road. It was 4:32am. Ready---, get set--- go! I hit the trunk popper and Avery had the jack out and the car up in seconds. It was my job to set the park break and loosen the lug-nuts. I did my first job and as I looked in the trunk, realized I had taken the tire-tool/lug-nut wrench out and did not put is back. Oops!

We were near a retirement center so we went in to see if one of the over-night staffers had one we could borrow. I drive a GM car; they had a Honda and a Beetle.

I called woke my eldest child Ashley for some help. She said, "No problem." Avery went inside and laid down on a sofa in the lobby of the retirement center and fell asleep. After about 27 minutes, my daughter's car pulls up. My sweet wife steps out from behind the wheel sporting her new back brace (from her recent 360 degree spine surgery). We meet by the car and she hands me a rusty angled tire tool I don't really remember seeing before. I tried to use it, but it was too big.

We let Avery sleep while we headed back home. We were home in seven minutes and back at the scene of the flat in another eight. OK then, back to Talladega! At the house I grabbed the lug-nut wrench that's shaped like a big "plus" sign and spun them off in seconds.

The tire was flat because I ran over a giant blue screw.

I pulled the little "donut" spare tire out and threw the flat in the trunk. As I was replacing the tire, I couldn't help notice there was only about ten pounds of air pressure in the spare. Once again, letting Avery slumber, we got in the other car, drove a mile and a half to a Seven-Eleven to put some air in the spare. My wife went inside and returned with a cup of coffee for me. She stood over me. I was shivering on my knees next to the "free air" machine.
 
Princess Sherri smiled and gently said, "It's not what happens to you, it's what happens in you!" She knows it's one of my favorite John Maxwell quotes.

At 6:00am we returned a second time to the scene of the flat, I put the spare on, woke up my number three child and Sherri headed home. I drove about five blocks and the spare went flat again. I did not put enough air in it and it lost its seal around the rim. Fortunately we were near a car wash that had a strong air compressor and I was able pop the seal back into place, air up the tire and go on home safe and sound.

"It's not what happens to you, it's what happens in you!"  ---John C. Maxwell

Do you have a favorite quote? What is it? Would you consider sharing it with me?


Short Term Approval or Long Term Respect? (Part 2)

Date: 2008-01-20 10:07

One of the things we teach at our seminars is the difference between transactional and relational customers (we are both; sometimes transactional, sometimes relational).

When we are in the transactional mode, we are the expert. We are willing to shop many locations before we buy. The main thing we are looking for is the lowest price. Our main fear is paying more than we had to pay (short term approval).

When we are in relational mode, we are looking for an expert we can trust. We are more likely to be repeat customers. Our main fear is making the wrong decision (long term respect).

Jeremy Moss is an owner/manager with Precision Tune Auto Care. He calls transactional shoppers his customers. He calls relational shoppers his clients. Every year Jeremy has thousands of customers who come to him for an oil change because they have a coupon or because he is running a special. Many of these same people take their car somewhere else for repairs. Why? Because an oil change is a transactional commodity and auto repairs require an expert they can trust. Fortunately for Jeremy, he is sincere, he really cares and he educates people about maintenance and repair when they come in.  Because of this, he turns many of his short term customers into long term clients.

When you are in the presence of your customers/clients, are you looking out for your short term needs or their long term needs?

Business runs on relationships...  …relationships take time!


Short Term Approval or Long Term Respect?

Date: 2008-01-20 10:05

Dr. Jim A. Talley (www.drtalley.com ) has been a family and marriage therapist for many years. He has been so successful helping curb the divorce rate in our country; he has been invited to be a guest on Focus on the Family, Family Life Today and has been interviewed in hundreds of TV news stories, newspapers and magazines.

I asked him a few years ago how to deal with a particular client who was not following our plan. His response was, “Which do you prefer: Short Term Approval or Long Term Respect?” For a recovering people-pleaser like me, these words were like a knife through my heart. Every day since then when difficult decisions come my way, I have to ask myself the question. Do I want short-term approval or long-term respect?

The first place it popped up in my personal life was with my kids. I have five. I try daily to make long–term respect decisions. Sometimes I do fail, because quick-approval is usually the easier choice.

I have found over the years having a firm grasp on my priorities and core values makes the decision less of a burden. Five years ago I decided to make my priorities:

  1. God. (seek Him first daily)

  2. Family. (Caring for my wife first, then my kids---listening…)

  3. Job. (my first concern is my family, this is how I provide for them)

  4. Ministry. (church type of stuff)

  5. Recreation. (Movies, golf, fishing, building potato cannons…)

Over time I hope you will discover my core values.

Next week I’ll tell you what this has to do with your marketing…

Business runs on relationships... …relationships take time!


My thoughts on voting...

Date: 2008-01-14 07:53

1. I don't believe any specific thing candidates say when running. That went out with Ronald Reagan.

 

2. I do believe some of the wider brush strokes. If a person runs on the platform of being a Christian first, then a conservative and then a republican, there is a lot of preasure placed on that person to govern in that order by both sides of the isle. Whether Huckabee really has the values he says he has or not, the expectation will be there. Liberals can say whatever they want at any time, true or not true, because the ends justifies the means. Liberals can take any side they want on any moral or social issue, because at the end of the day democrats just want a democrat to win. There is no sub-group of democrats basing their belief system on the Word of God and moral absolutes. I also believe close to 25-30 percent of the Republican party call themselves Christian-conservatives who get their moral compass from the bible. (I may be dreaming.) At any rate, a large percentage of conservatives will hold the person they vote for accountable for their actions and that candidate will feel the need to tow that line. (That is... until they are elected for the second term and then all bets are off.)

 

3. Regarding the criticism of Huckabee and rumors about him being corrupt...   The liberal media does not allow people who say they are Christian, conservative, republicans to break laws and be corrupt.

 

4. I never said I supported Mike Huckabee in my memos. I only said I liked the way he was making a clear difference between himself and the rest of the pack as far as his faith is concerned. My point was that most polititians are busy trying to get no one to hate them instead of trying to get someone to love them.

 

5. In my opinion Huckabee will not win the primary. At this point I believe it will be McCain vs. Hillary and hopefully he wins. We will find out what McCain actually stands for and against after he becomes president.

 

 


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